WHY FAKE IT?

Because a flawless spray tan is the ultimate confidence hack. At Fake It!, we see sunless tanning as a not-so-secret weapon in the battle of “fake it ’til you make it.” Whether it’s a big event, a bad day, or just another week, everything feels a little better with the perfect glow. No stress, no mess and a custom tan that shows up flawless.

I’m Chloe, an Essex County local and the face behind Fake It! Spray Tan Co. Like many who’ve chased a tan, I’ve tried it all—from drugstore lotions and tanning beds to DIY mousses and rubber gloves—and I’ve got the orange-faced pictures and bad streaky bridesmaid photos to prove it. After all that, nothing compares to a professional, custom spray tan.

Skin cancer runs in my family, and after a scare, I realized I couldn’t take UV exposure lightly or rely on sunscreen alone. That experience motivated me to turn something I loved into a way to make a difference and help people feel confident in their skin.

I started Fake It! to offer an easier, safer way to glow. Every body is a spray tan body, and with how busy life gets, the convenience of an at-home spray tan can’t be beat.

Spray tanning originated in the 1950s when researchers discovered that DHA (dihydroxyacetone) could temporarily darken the skin without UV exposure. Initially used in medical settings, it gained popularity in the beauty world by the 1970s. As the dangers of tanning beds and sun damage became clearer, spray tans emerged as a safer, more skin-conscious alternative. Today, modern formulas and mobile services make sunless tanning more customizable, convenient, and flawless than ever.